Interaction of cultural and socioeconomic variables in targeting ethnic consumer groups
Empirical analysis of Turkish immigrant consumers, resident in Germany
Bilgen Coskun Art.-Nr.: 142117 | ISBN 978-3-941417-68-7 2011 | Softcover, s/w | 244 S., engl. 29,90 € *
Interaction of cultural and socioeconomic variables in targeting ethnic consumer groups
Empirical analysis of Turkish immigrant consumers, resident in Germany
Bilgen Coskun Art.-Nr.: 217185 | ISBN 978-3-95663-254-9 2021 (2. Aufl.) | E-Book (PDF), s/w | 222 S., engl. 29,90 € *